Quote:
Converting Text to Outlines
Because every computer has a different set of fonts installed on it, you should never assume that the client has the particular font you used available. It is often illegal to deliver font files with your logo, so it is important that you convert all your text to paths, curves or outlines. This step will convert all fonts into a vector shape, and will not allow you to edit the text any further.
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Arent converted fonts look a bit thicker? And what about the slogan? If the slogan will be in outlines it wont be possible to edit it. I usually send 2 *.ai files: normal and font_in_outlines. Anyway those Guidelines are very good.