Logo format best practices

[morabira]

Fully understood and fully agreed

[mundosanto]

You can Zip any kind of documents is better to send documents because its size is very lower, nearly middle of original size and documents never get corrupted. Also the stuffit software is easily downloadable from its website.

[mundosanto]

Originally Posted by i_travin
hi guys...
i use photshop most of the times...and going by the looks of things its not the best way to go vector in ur work...but i wanted to know how to save my psd as a .EPS file?
m kinda new to this and hav no professional experience!


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This is a common mistake using photoshop for any kind of design but if you are familiar to use photoshop you will find is quite easy to use vector software too, is quite similar in the way they presents tools. I would recomend go with Illustrators first becuase belongs to Adobe as photoshop do so the ambient and tools are quite similar.

Vecrtors give you more flexibility to use shapes, fonts and different sizes. A logo built in vectors assures a perfect quality reproduction in any size and superfice and you can easily save the vector document in EPS format and use it in photoshop if you need it.

Try with vectors, its only about practise and practise, you will get used to very soon.

[onesummer]

What about if you place a very high dpi .tif image into your vector AI file? As long as the tif file is of a high enough dpi to cover any usage for the logo, it should be fine; though I do understand how keeping the logo entirely vector would ensure no issues no matter how they use it...just a thought however.

[Neupix]

Originally Posted by onesummer

What about if you place a very high dpi .tif image into your vector AI file? As long as the tif file is of a high enough dpi to cover any usage for the logo, it should be fine; though I do understand how keeping the logo entirely vector would ensure no issues no matter how they use it...just a thought however.

How do you know how high enough high is? If the logo was to be used on a billboard, the tiff file would not be of a high enough DPI to be used.

Vector can be scaled to whatever size is needed -- you could hypothetically scale a vector to be 10 KM in length and it still wouldn't lose quality. I suggest reading up about the differences between vector and raster images.

[onesummer]

I'm quite educated on the differences between the two formats. That is why I said "...I do understand how keeping the logo entirely vector would ensure no issues no matter how they use it..."

Obviously if the customer is going to use the logo for a billboard you would in fact make sure the logo could be scaled to do so. So for your question "How do you know how high enough high is?", I guess I should have been a bit more specific in my wording and said "As long as the .tif is of a large enough DPI to cover any usage the customer may have for it."

I'm simply saying as long as the file format of the logo covers any usages the customer needs, and the customer is aware of any limitations, I don't see an issue with using a mixture of vector and raster...Though you can rightly argue then why not just have it all vector so that the customer will be able to use it for anything..with no problems..which I agree with in most cases. But sometimes in order to achieve a certain look/effect, the best way to do so may be through a raster image...

Thanks

[lynsey]

Yay for Illustrator! I swear by it.

[mx753]

Originally Posted by lynsey

Yay for Illustrator! I swear by it.

Ditto!