Armfeild Properties - $200 - May 30th

[nevadabadgirl]

Forum Username: warmfield

Company Details: Armfield Properties of Virginia, LLC is a new company in Richmond, VA. We will focus predominantly on residential remodeling and general contracting. Additionally the company will be investing in short and long term real estate investments.

Type Of Contest: Logo Design

Contest Title: Armfield Properties

Contest Deadline: 05/30/09

Prize Amount: $200

Colors To Be Used: Blue, White, Black, Grey

We are a start up residential remodeling and investment real estate co in Richmond, VA. Just looking for a professional logo to get our marketing efforts off the ground.

[warmfield]

OK...to give everyone some thoughts...We'd like a pretty simple logo incorporating Armfield in larger font then Properties. As for themes try to incorporate moulding or woodwork as a starter...Just trying to get some ideas started to get some responses. Thanks and we look forward to seeing your ideas.

[nhr]

Helo:

http://i17.photobucket.com/albums/b9...rties1_nhr.png

Thank you.

[warmfield]

Originally Posted by nhr

Helo:

http://i17.photobucket.com/albums/b9...rties1_nhr.png

Thank you.

NHR,

Thanks for your submission. We like it but were wondering if there was a reason behind your choice of colors...You know a lot more about this than ourselves

[baiskee]

http://i16.photobucket.com/albums/b4...s/armfield.jpg

Thanks!

[warmfield]

Originally Posted by baiskee

http://i16.photobucket.com/albums/b4...s/armfield.jpg

Thanks!

baiskee, Thanks for your submission. I think we are looking for something a bit more traditional and less contemporary in feel. The font seems very modern but I do like how you tried to incorporate the logo and the "A" somehow. I hope this helps and thanks again.

[warmfield]

I think the name "Armfield" needs to be the most prominent element of the logo. Since it will typically be on a sign by a job site I want to be sure the name is easily recognizable. Both of the first two submissions did a good job of this. I've seen some where the name just doesn't stick out. Thanks.

[nhr]

Originally Posted by warmfield

NHR,

Thanks for your submission. We like it but were wondering if there was a reason behind your choice of colors...You know a lot more about this than ourselves

Thank you very much for the feedback.
Color choice is connected with moulding/woodwork association

Here are more color options:

http://i17.photobucket.com/albums/b9...ties11_nhr.png

[warmfield]

Originally Posted by nhr

Thank you very much for the feedback.
Color choice is connected with moulding/woodwork association

Here are more color options:

http://i17.photobucket.com/albums/b9...ties11_nhr.png

thanks nhr. I see your point with the colors and like the original approach more than subsequent submission with colors I indicated. The colors in choice (b) look nice too though...I feel the black may be too harsh in choice (a)...hmmm....

[nhr]

Originally Posted by warmfield

I feel the black may be too harsh in choice (a)...hmmm....

Agree. This is the reason why we have choice (b)

[warmfield]

Originally Posted by nhr

Agree. This is the reason why we have choice (b)

Could we see some variations using the original colors as well as choice b...maybe with design being smaller or two facing the armfield, etc ... thanks nhr

[baiskee]

Thanks for the feedback.

Here's a font variation.

http://i16.photobucket.com/albums/b4...armfield-1.jpg

[baiskee]

2nd entry...

http://i16.photobucket.com/albums/b4.../armfield1.jpg

Thanks!

[nhr]

Variations, as requested:

http://i17.photobucket.com/albums/b9...ties12_nhr.png

[nhr]

http://i17.photobucket.com/albums/b9...ties13_nhr.png

Thank you.

[warmfield]

Originally Posted by nhr

http://i17.photobucket.com/albums/b9...ties13_nhr.png

Thank you.

nhr, you probably knew this already but your originals....maybe with the smaller logo though....looked better than what i suggested...my wife said this submission looks like an airline logo...lol...I'm liking both 1.2 submissions....just deciding on color....browns give you the moulding feel but can be somewhat depressing....on the other hand, everyone has blue in their signs....your thoughts?

[warmfield]

Originally Posted by baiskee

2nd entry...

http://i16.photobucket.com/albums/b4.../armfield1.jpg

Thanks!

baiskee, I really like your v. 2.0 submissions...both are crisp and certainly keep the name prominent...Especially liked the font...I still get more of a commercial real estate feel from them though if that makes sense...If and when I have commercial investments that would be perfect. My business will focus more on older Richmond, VA homes that need remodeling. Richmond has a lot of historic homes that need updating so it would be great to emphasize this somehow with logo and other marketing....your thoughts?

[warmfield]

I would say the majority of our clients in Richmond are conservative and preppy while thinking of themselves as somewhat edgy. The homes are mostly old English brick...a lot of colonials and "shotgun" homes...think Charleston, SC.... I like the idea of having an older home with the charm and character while still enjoying the modern amenities and open design of today's homes....Hope this helps and wish I had included initially

[nhr]

Originally Posted by warmfield

nhr, you probably knew this already but your originals....maybe with the smaller logo though....looked better than what i suggested...my wife said this submission looks like an airline logo...lol...I'm liking both 1.2 submissions....just deciding on color....browns give you the moulding feel but can be somewhat depressing....on the other hand, everyone has blue in their signs....your thoughts?

Well, if you have that fill, let's stay away from depressing brown

[warmfield]

Originally Posted by nhr

Well, if you have that fill, let's stay away from depressing brown

that was my concern as well..