Corporate Identity for Daraka Foundation

[belladonna]

Hi guys and girls, here is the opportunity to show some of your skills and collaborate with something great at the same time

Contest Holder: Dominic
Project: Corporate Identity for Daraka Foundation
Deadline: in two weeks
Prize: Credit at the sponsors section of his site

Dominic words:
"Essentially, I have a vision to fund large quantities of antiretroviral
drugs to combat HIV/AIDS by leveraging social responsibility clauses and
donation guidelines of major companies in the U.S. and Europe.

What I'm looking for is a professional yet striking logo that conveys
compassion, empathy, strength, and power."

THE CONTEST WILL HAVE TWO PARTS:

Part one:
- MAIN LOGO, the logo that will represent the foundation.
- should read: The Daraka Foundation (FYI Daraka is a Swahili word for "duty")
- The logo should have a really strong icon to go along with the name.

Part two:
- SECONDARY LOGO, the logo that will represent the project.
- should read: One Year to Africa (This is the name of Dominic´s project)
- The logo should be mainly typographic and should include the MAIN LOGO icon.

Please, don´t hesitate to ask if you don´t understand or if you need more info about something.

LET THE CONTEST BEGIN!!

[Dominic]

So, while my goal was to maintain as much funding for the project (I'm footing the bill for the whole startup), I'm happy to treat the winner and a guest to dinner via a $50 prize...just a little something to go along with the fact of knowing you're working to make a difference in the world.

[Push72-Designer]

I'll start working on something soon.

[illumina]

I may be able to enter soon. If I can I will, good luck with the contest everyone, and I hope you get what you envision Dominic

[belladonna]

Hi Dominic , here you have my first samples, hope you like them.
To all the designers planning on entering the contest, I have the vector file of Africa if you need it!


click to view the SAMPLES

Anyone else out there for the challenge?

[BBig]

Bold, Simple & Warm......
Please Let Me Know What You Think..

http://www.angelfire.com/ult/cedesign/Logo/

Thanks....

BBig

[Dominic]

Oh yeah BBig..that's in the right direction. The Dove is over the top though. Can we work the HIV/AIDS piece of this in a bit? Also, it's a touch plain...it isn't bad as it is now...but another version with something a little more unique would be good to have just for comparison.

Julieta, I like the hands, but they look rather non-human. An animated logo...Flash or otherwise might also play in here...hmm.

[BBig]

Heres My Final Logo Concept.

http://www.angelfire.com/ult/cedesign/RevisedLogo/

Thanks...
BBig

[belladonna]

Hi Dominic, thanks for the feedback , I´ll make changes and prepare more options.

Also, if anyone needs the Africa vector , here it is

[NavySeals]

Thanks Julieta for the Africa vector. I will be entering this contest, I will try to submit something n my free time, considering studying for the SSAT so I can go to Phillips Academy Andover.

[ag_eric]

here's my first attempt!

http://img118.exs.cx/img118/294/daraka.jpg

hope you like!

-eric

[Dominic]

Eric - That's slick mate. In fact, it's just barely too slick! I'll try to explain it like this: Can we get closer to "professional" rather than "celebrity"? If I were doing a site for something like this: http://www.skmartist.com/ then it would be awesome, but let's go a bit more business. That said, it's strong and I love that.

Also, can we make the AIDS ribbon look more like a ribbon and not an ampersand: "&"? Also is that Trajan Pro? Funny 'cause that's the exact font I've used for the site....so, that's perfect. In fact, a note to all: If you have Trajan Pro...use it. I'll still look at others, but let's put that into the mix.

[ag_eric]

more "professional" design

http://img124.exs.cx/img124/1088/daraka2.jpg

note:imageshack has been being slow today, so try back later if it doesn't work for you initially

hope you like!

-eric

[Dominic]

Alright, slight shift:

The Daraka Foundation will be the basis for the whole operation. One Year to Africa will basically be one project. Imagine Sony and say one of their DVD recorder lines. Yeah, they may want a logo for "blu-ray" recorders, but all the materials will be backed by "Sony".

Essentially, I've realized that The Daraka Foundation Identity needs the font treatment (as Eric is nailing down pretty well...love Trajan Pro) as well as a strong, well designed logo.

One Year to Africa will piggy-back that using Trajan Pro (I'll work on posting what I've got of the site tonight), but what is most important is the logo. It's okay for them to be slightly different.

Keep crackin at The Daraka Foundation piece and I'll get you more information to be able to hit One Year to Africa more effectively.

[ccs111]

Here is my stab at the logo. I only submitted part 2. However, if you remove the "one year to Africa that would be the logo.

here

another

[ccs111]

Is anyone still here? As per your suggestion I did an animated version.

This is fully scaleable and can either be done in flash or gif with or without animation.

Deb

animation1

animation2

animation3 My Favorite

[Dominic]

Deb -

Thanks for the animation. Unfortunately, the design is off course from what I envision. The cursive handwriting isn't going to work. The fade through is pretty intense (subtlety is more what I'm looking for). Also, I don't like the fonts. Eric's submission using Trajan Pro is certainly the look that is most appealing thus far. Anyone who wants to take this route....by all means.

Thank you for your submission Deb, I really do appreciate it, however I don't think it speaks to the strength and importance of this endeavor.

Small note: Always "The Daraka Foundation". Never anything else like "Daraka Foundation".

[illumina]

Heres what I came up with based on your input.

The Daraka Foundation
One Year To Africa

[Dominic]

Illumina - first off, thank you for your submission! The first piece: While the font treatment there is close, the dove just doesn't fit. The obvious association of peace with the dove imagery doesn't totally fit this project. The second piece with the elephant, while a fair idea, doesn't strike me. This project is about HIV/AIDS and should convey that in some way. Eric still leading on this one. Eric...any other edits on the ribbon theme?

[ag_eric]

aye, cap'n.

http://img129.exs.cx/img129/6605/daraka4.jpg